The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their Continue reading
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Marketing Projects
Future Vision of the Traditional TV
This study in marketing, examines possible solutions for the following problems Research Questions: Continue reading
Is Green Good? – A Study of Environmental Management Strategy and its Impact on Competitiveness
The purpose of this thesis is to analyze environmental management in companies and how it affects competitiveness. In order to do this a case study of two Continue reading
Ingredient Branding: In High Involvement and High Cost Product Categories
Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in Continue reading
Inventories and the Automobile Market
This article studies the within-model-year pricing, production, and inventory management of new automobiles. Using new monthly data on U.S. transaction prices, we document Continue reading
How to Create Value Through Strategic Product Sample Promotions: A L’oréal Case Study
The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a Continue reading
Future Grocery: A study of the e-commerce grocery basket business in Sweden
The era of the Internet has become increasingly important in our daily life. Internet channels are rapidly growing into sophisticated businesses. This thesis purpose is Continue reading
The Influence of Chocolate and Wafer on Customers
This project has been assigned for the thesis group by one of the leading Swedish confectionery company Cloetta AB, and the main goal of this work has been to Continue reading
International Entrepreneur: A Network Approach in Market Entry Process in Sweden
Background: Globalisation and technology creates an impact in the business world an economy thus leads many countries, such as Sweden to encourage Continue reading
Perspectives on the Elements of Packaging Design: A Qualitative Study on the Communication of Packaging
In today’s markets almost all products we buy come packaged. We use packaging to protect, contain and identify products. Furthermore if this is executed in a skillful way consumers often choose products based on Continue reading
A Pre-Downturn Comparison on Capital Structure Strategy, From the Perspective of a Swedish Retailer
Capital structure decisions and impacts have always been on top of every CFO’s and shareholder’s mind. Many theories have been presented and so far, no apparent consensus regarding how, why or when financing should be Continue reading