Joy appeals appear frequently in marketing, but they have received little attention from marketing researches compared to other emotional appeals (e.g., sexy appeals, humor appeals, and Continue reading
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Marketing Projects
The Impact of Green Packaging on Wine Consumption: An Analysis of the Swedish Market
The aim of this thesis is to explore the impact of environmental friendly wine packages on wine consumption in Sweden. While there are many different factors influencing this issue,the overall focus of Continue reading
Consumers’ Online Purchase Intention in Cosmetic Products
E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to Continue reading
How may I help you?: A study of Salespeople behavior influencing Customer Satisfaction of Service
Through the years customer orientation is an area of marketing that has received much attention. One of the key aspects of customer orientation is the “ability of the salespeople to Continue reading
Dreams and Reality in the Outdoors: A study of Lifestyle Marketing in the Outdoor Industry in Sweden
Much of what is on sale on the shelves of outdoor shops today will mainly be used in the less extreme environment of our “urban jungle”. The red or navy anoraks of days past have been replaced by Continue reading
Open Source Strategy
Open Source Software has been all about myths until recently, with many people believing that open source isn’t reliable because the open source projects are held by a small group of amateurs in their friend’s garage. Such myths have been Continue reading
Internet as a Marketing Tool
Benefits of Internet Marketing
Internet Marketing is a hot topic especially in these days of instant results. The reason why i-marketing has become so popular is because they provide three major benefits to Continue reading
Using Qualitative Market Mapping to Explore Aflatoxin Contamination along the Maize and Groundnut Value Chains
The Aflacontrol Project aims to provide evidence-based information on the cost effectiveness of existing control technologies used to reduce the risk of human and animal Continue reading
Case Study on Amul and its Operations
Amul began the dairy cooperative movement in India and formed an apex cooperative organization, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.2 million milk producers in Gujarat, India. Amul was formally Continue reading
Maintaining Competitiveness Through Strategic Alliances: Case Study of Equity Bank Kenya
Background: The Kenyan financial sector has recently been growing at high rate due to the inclusion of individuals who previously were unable access banking services. This has led to a competitive situation where banks and micro finance institutions are searching for Continue reading
Cultural Entry Barriers for SMES
Purpose:
The purpose of this paper is to study the cultural barriers faced by Small and Medium Enterprises (SMEs) in entering Japanese market and to see how the successful companies have overcome the Continue reading