Benefits of Internet Marketing
Internet Marketing is a hot topic especially in these days of instant results. The reason why i-marketing has become so popular is because they provide three major benefits to Continue reading
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Tag: Internet
Customers’ Preferences of Insurance Services: How Could Insurance Companies Enhance Their Ability of Meeting the Const Changes in Customers’ Preferences in an Increasingly Competitive Environment?
With the presumption of change as an inevitable phenomenon, the aim of this study is to explore ways in which insurance companies can enhance Continue reading
Future Grocery: A study of the e-commerce grocery basket business in Sweden
The era of the Internet has become increasingly important in our daily life. Internet channels are rapidly growing into sophisticated businesses. This thesis purpose is Continue reading
E-Business Modeling: A Case Study with IKEA
E-business modeling is a concept that has several components and can be designed based on different combinations of them. Furthermore, it is a concept that is vulnerable to Continue reading
Understanding Service Practices of Customers on the Internet: A Case Study of a Volvo Brand Community
The significance of consumers in the process of value creation has been shown by researchers that study brand communities, in which consumers perform practices that create Continue reading
Value Creation and Relationships in Transformation: A Study of Social Media in the Travel Industry
In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been Continue reading