Joy appeals appear frequently in marketing, but they have received little attention from marketing researches compared to other emotional appeals (e.g., sexy appeals, humor appeals, and Continue reading
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Tag: Customers
The Impact of Green Packaging on Wine Consumption: An Analysis of the Swedish Market
The aim of this thesis is to explore the impact of environmental friendly wine packages on wine consumption in Sweden. While there are many different factors influencing this issue,the overall focus of Continue reading
Consumers’ Online Purchase Intention in Cosmetic Products
E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to Continue reading
Environmental, Social or Economic Sustainability: – What Motivates Companies to Offset Their Emissions?
Did you know that in 2008 the largest publicly listed companies in the world caused environmental damage for a total estimated cost of Continue reading
How may I help you?: A study of Salespeople behavior influencing Customer Satisfaction of Service
Through the years customer orientation is an area of marketing that has received much attention. One of the key aspects of customer orientation is the “ability of the salespeople to Continue reading
Value Chain Analysis for Assessing Competitive Advantage
Competitive advantage for a company means not just matching or surpassing what competitors can do, but discovering what customers want and then profitably Continue reading
Commercializing a Microfinance Institution to Maximize Profit: A Study of the Sinapi Aba Microfinance Institution-ghana
Microfinance is one major approach to offering financial services to the majority, (mainly poor people) in developing countries. Traditionally, most of these institutions largely operate based on support by international donor agencies. Research into this field has shown that Continue reading
Customers’ Preferences of Insurance Services: How Could Insurance Companies Enhance Their Ability of Meeting the Const Changes in Customers’ Preferences in an Increasingly Competitive Environment?
With the presumption of change as an inevitable phenomenon, the aim of this study is to explore ways in which insurance companies can enhance Continue reading
Talent Retention: A Case Study of Two Companies’ Trainee Programmes
Talent Management is a topic gaining more attention among businesses and it is one of the most important challenges faced by companies worldwide; therefore it should be a top priority for managers. Literature states that many organisations are Continue reading
The Influence of Chocolate and Wafer on Customers
This project has been assigned for the thesis group by one of the leading Swedish confectionery company Cloetta AB, and the main goal of this work has been to Continue reading
Perspectives on the Elements of Packaging Design: A Qualitative Study on the Communication of Packaging
In today’s markets almost all products we buy come packaged. We use packaging to protect, contain and identify products. Furthermore if this is executed in a skillful way consumers often choose products based on Continue reading