The purpose of the research is to understand how Integrated Facility service companies develop, plan and implement useful marketing strategies that are result orientated and in line with the triple bottom line which encompasses economic profitability,social Continue reading
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Marketing Projects
The Different International Strategies of European Grocery Retailers: The Case of Groupe Casino and REWE Group
The retail sector is at the forefront of internationalisation activities. It is especially the case for German and French retailers that operate respectively 27.8% and 20.6% of Continue reading
Business Strategy, Marketing Strategy and Manufacturing Strategy: An Overall Alignment
Today’s businesses face a competitive war; conceptually, similar to the ones in ancient times. The arena in which this war is battled is the market and it is characterized by Continue reading
Cause-Related Marketing: How Swedish Fashion Retailers Increase Purchase Intentions by Doing Good
The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the Continue reading
How to Develop a Mobile Marketing Strategy
Mobile is finally beginning to deliver on its promise to advertisers. The mobile marketing industry long predicted the arrival of broadband mobile internet and rich multimedia phones, and we are now seeing British consumer’s usage of these Continue reading
Value Creation and Relationships in Transformation: A Study of Social Media in the Travel Industry
In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been Continue reading
Online Brand Communities – a Route to Brand Loyalty?
Purpose: The purpose of this thesis is to investigate if the use of online brand communities helps sporting goods brands in Continue reading
Product Placement
Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in Continue reading
The effects of Consumer Confusion: on Decision Postponement and Brand Loyalty in a low involvement Product Category
Consumer confusion, caused by product similarity, choice and/or information overload, and the presence of ambiguous information, can negatively affect consumersʼ decision making, and thereby also companiesʼ profitability.
The purpose of this quantitative study was to investigate how the Continue reading