This study in marketing, examines possible solutions for the following problems Research Questions: Continue reading
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Tag: Online
Future Grocery: A study of the e-commerce grocery basket business in Sweden
The era of the Internet has become increasingly important in our daily life. Internet channels are rapidly growing into sophisticated businesses. This thesis purpose is Continue reading
Co-created Reputation in a Nonprofit Context: A Mixed-method Study of SACC-DC
Reputation has been the subject of marketing research throughout recent years, and it was found to be an important measure of how organizations are perceived. The theory of co-creation, where organizations interact and deliver value through the Continue reading
E-Commerce Adoption: A Comparative Study of Sweden and Pakistan
The rapid proliferation of internet has turned the growth of e-commerce into a global phenomenon including both, in the developed and developing countries. Several studies Continue reading
Online Brand Communities – a Route to Brand Loyalty?
Purpose: The purpose of this thesis is to investigate if the use of online brand communities helps sporting goods brands in Continue reading
Product Placement
Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in Continue reading