Competitive advantage for a company means not just matching or surpassing what competitors can do, but discovering what customers want and then profitably Continue reading
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Strategic Management Projects
Development of the Private and State-owned Logistics Enterprises in China
The purpose of this thesis is to examine the current status and development of the private and state-owned Third-party Logistics (3PL) companies. In China, there are mainly two Continue reading
Using Qualitative Market Mapping to Explore Aflatoxin Contamination along the Maize and Groundnut Value Chains
The Aflacontrol Project aims to provide evidence-based information on the cost effectiveness of existing control technologies used to reduce the risk of human and animal Continue reading
Can a Gazelle Run Forever?: A Study of Rapid Growth’s Affect on SME’s Ability to Grow in a Long-Term Perspective
Background
Gazelles are high growth Small Medium sized Enterprises (SMEs) that constantly are creating new job-opportunities and contributing positively to the Swedish economy. In order to Continue reading
Strategic Management: A combination of the internal and external perspective
Strategic management has long been viewed as the concept and process that link an organization and its environment together. It consists of the analysis, decisions and actions an organization Continue reading
Maintaining Competitiveness Through Strategic Alliances: Case Study of Equity Bank Kenya
Background: The Kenyan financial sector has recently been growing at high rate due to the inclusion of individuals who previously were unable access banking services. This has led to a competitive situation where banks and micro finance institutions are searching for Continue reading
Inter-firm Collaboration for Innovations: Evidence from the Swedish Telecommunications Sector
Innovative companies in technologically advanced environments have to deal with the consequences of choosing between a resource based strategy and possibly missing out Continue reading
Surrogate Boycotts: And the effects on Companies and Marketing
The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their Continue reading
Is Green Good? – A Study of Environmental Management Strategy and its Impact on Competitiveness
The purpose of this thesis is to analyze environmental management in companies and how it affects competitiveness. In order to do this a case study of two Continue reading
Understanding Institutional Changes for Reducing Vulnerability to Landslides in Chittagong City, Bangladesh
Ineffective hill management policy at the national level and weak enforcement by the local authorities has created space for developing many informal settlements along landslide prone hill slopes in Chittagong city, Bangladesh. These settlements are Continue reading
How to Create Value Through Strategic Product Sample Promotions: A L’oréal Case Study
The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a Continue reading