E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to Continue reading
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Tag: Perception
Open Source Strategy
Open Source Software has been all about myths until recently, with many people believing that open source isn’t reliable because the open source projects are held by a small group of amateurs in their friend’s garage. Such myths have been Continue reading
Rural Member-based Microfinance Institutions: a Field Study Assessing the Impacts of Saccos and Vicoba in Babati District, Tanzania
Microfinance has spread rapidly since the 1970s and gained a lot of international attention. Advocates mean it is a good way to reduce poverty, but still there is no consensus within the research about the Continue reading
Forming and Communication of an Environmental Identity and Image: The Case of Riksbyggen
Stakeholder demands on corporations to take environmental responsibilities are increasing and an environmentally responsible image could add values such as competitive advantage and a better Continue reading
Dreams and Reality in the Outdoors
Much of what is on sale on the shelves of outdoor shops today will mainly be used in the less extreme environment of our “urban jungle”. The red or navy anoraks of days past have been replaced by stylish, lightweight and high-tech pieces of Continue reading
The Qualitative Self in Uganda: with the Western influences
Self-concept within the psychological field has like many other instances excluded the African people in the research field or treated the Black people as “the other”. The present study stress the Continue reading
Co-created Reputation in a Nonprofit Context: A Mixed-method Study of SACC-DC
Reputation has been the subject of marketing research throughout recent years, and it was found to be an important measure of how organizations are perceived. The theory of co-creation, where organizations interact and deliver value through the Continue reading