The aim of this thesis is to explore the impact of environmental friendly wine packages on wine consumption in Sweden. While there are many different factors influencing this issue,the overall focus of Continue reading
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Consumer Service Projects
Consumers’ Online Purchase Intention in Cosmetic Products
E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to Continue reading
Lifestyles, and Risk Perception – Consumer Behavior
In this article, the concept of lifestyle is traced to its early roots in personality psychology and in marketing. In the latter field, many commercial marketing firms have made strong claims as to the explanatory power of lifestyle dimensions, often based on procedures which have been kept secret, but Continue reading
Environmental, Social or Economic Sustainability: – What Motivates Companies to Offset Their Emissions?
Did you know that in 2008 the largest publicly listed companies in the world caused environmental damage for a total estimated cost of Continue reading
How may I help you?: A study of Salespeople behavior influencing Customer Satisfaction of Service
Through the years customer orientation is an area of marketing that has received much attention. One of the key aspects of customer orientation is the “ability of the salespeople to Continue reading
Value Chain Analysis for Assessing Competitive Advantage
Competitive advantage for a company means not just matching or surpassing what competitors can do, but discovering what customers want and then profitably Continue reading
Empowerment, Contextual Performance & Job Satisfaction – A Case Study of the Scandic Hotels in Jönköping
The purpose of this study was to examine the relationship between job satisfaction among hotel employees as well as the relationship between Continue reading
Using Qualitative Market Mapping to Explore Aflatoxin Contamination along the Maize and Groundnut Value Chains
The Aflacontrol Project aims to provide evidence-based information on the cost effectiveness of existing control technologies used to reduce the risk of human and animal Continue reading
Visual Identity Effect on Sales in H&M
Purpose:
The purpose of this thesis is to find how visual identity components impact on the sales of H&M. Through the establishment of a Continue reading
Surrogate Boycotts: And the effects on Companies and Marketing
The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their Continue reading
Ingredient Branding: In High Involvement and High Cost Product Categories
Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in Continue reading