Recent failure of such companies as Enron, Worldcom and Parmala showed that there are internal reasons contributing to company’s financial distress. Financial distress is a condition when a company fails to Continue reading
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Tag: Products
Ingredient Branding: In High Involvement and High Cost Product Categories
Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in Continue reading
How to Create Value Through Strategic Product Sample Promotions: A L’oréal Case Study
The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a Continue reading
Dreams and Reality in the Outdoors
Much of what is on sale on the shelves of outdoor shops today will mainly be used in the less extreme environment of our “urban jungle”. The red or navy anoraks of days past have been replaced by stylish, lightweight and high-tech pieces of Continue reading
Mortgage Lending Institutions in Scandinavia: A study of risk for the period 2000-2013
In the last 14 years there has been a major flux in the Scandinavian financial institutions and real estate markets. The increase in size and openness, in both the markets and the institutions allowed the sector to Continue reading
Product Placement
Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in Continue reading
The effects of Consumer Confusion: on Decision Postponement and Brand Loyalty in a low involvement Product Category
Consumer confusion, caused by product similarity, choice and/or information overload, and the presence of ambiguous information, can negatively affect consumersʼ decision making, and thereby also companiesʼ profitability.
The purpose of this quantitative study was to investigate how the Continue reading