Recent failure of such companies as Enron, Worldcom and Parmala showed that there are internal reasons contributing to company’s financial distress. Financial distress is a condition when a company fails to Continue reading
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Tag: Brand
Empowerment, Contextual Performance & Job Satisfaction – A Case Study of the Scandic Hotels in Jönköping
The purpose of this study was to examine the relationship between job satisfaction among hotel employees as well as the relationship between Continue reading
Visual Identity Effect on Sales in H&M
Purpose:
The purpose of this thesis is to find how visual identity components impact on the sales of H&M. Through the establishment of a Continue reading
Commercializing a Microfinance Institution to Maximize Profit: A Study of the Sinapi Aba Microfinance Institution-ghana
Microfinance is one major approach to offering financial services to the majority, (mainly poor people) in developing countries. Traditionally, most of these institutions largely operate based on support by international donor agencies. Research into this field has shown that Continue reading
Is Green Good? – A Study of Environmental Management Strategy and its Impact on Competitiveness
The purpose of this thesis is to analyze environmental management in companies and how it affects competitiveness. In order to do this a case study of two Continue reading
Ingredient Branding: In High Involvement and High Cost Product Categories
Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in Continue reading
Customers’ Preferences of Insurance Services: How Could Insurance Companies Enhance Their Ability of Meeting the Const Changes in Customers’ Preferences in an Increasingly Competitive Environment?
With the presumption of change as an inevitable phenomenon, the aim of this study is to explore ways in which insurance companies can enhance Continue reading
Mortgage Lending Institutions in Scandinavia: A study of risk for the period 2000-2013
In the last 14 years there has been a major flux in the Scandinavian financial institutions and real estate markets. The increase in size and openness, in both the markets and the institutions allowed the sector to Continue reading
Understanding Service Practices of Customers on the Internet: A Case Study of a Volvo Brand Community
The significance of consumers in the process of value creation has been shown by researchers that study brand communities, in which consumers perform practices that create Continue reading
Online Brand Communities – a Route to Brand Loyalty?
Purpose: The purpose of this thesis is to investigate if the use of online brand communities helps sporting goods brands in Continue reading
The effects of Consumer Confusion: on Decision Postponement and Brand Loyalty in a low involvement Product Category
Consumer confusion, caused by product similarity, choice and/or information overload, and the presence of ambiguous information, can negatively affect consumersʼ decision making, and thereby also companiesʼ profitability.
The purpose of this quantitative study was to investigate how the Continue reading