The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a Continue reading
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Tag: Value Creation
Co-created Reputation in a Nonprofit Context: A Mixed-method Study of SACC-DC
Reputation has been the subject of marketing research throughout recent years, and it was found to be an important measure of how organizations are perceived. The theory of co-creation, where organizations interact and deliver value through the Continue reading