Microfinance is one major approach to offering financial services to the majority, (mainly poor people) in developing countries. Traditionally, most of these institutions largely operate based on support by international donor agencies. Research into this field has shown that Continue reading
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Tag: Promotions
How to Create Value Through Strategic Product Sample Promotions: A L’oréal Case Study
The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a Continue reading
Scaling-up Impact: Knowledge-based Organizations Working Toward Sustainability
Human society faces serious environmental and social threats as a result of systemic unsustainable actions and values. This is a time of cultural self-evaluation and profound change. This study examines how 13 social and Continue reading
Perspectives on the Elements of Packaging Design: A Qualitative Study on the Communication of Packaging
In today’s markets almost all products we buy come packaged. We use packaging to protect, contain and identify products. Furthermore if this is executed in a skillful way consumers often choose products based on Continue reading
The Effects of Ikea and External Shopping Centers on Regional Trade and Retail Growth: A Comparative Analysis of Ikea’s Establishment in Kalmar and Karlstad
This paper examines the effects of Ikea store establishment in Kalmar and Karlstad on the trade and retail inside the two cities, and as well on the trade and retail in the Continue reading
Ethiopia as a Tourist destination, An exploration of Swedish Tourist Market Demand (Case Study)
This study aimed at exploring Demand of Swedish Tourists towards Ethiopian tourist destinations. The author has tried his level best in identifying the demands discrepancies of Swedish tourists’ preferences if they are Continue reading
The Influence of Intrinsic and Extrinsic Motivation on Employee Engagement: a Qualitative Study of the Perceptions of Managers in Public and Private Sector Organizations
Whereas motivation has portrayed a significant managerial issue for decades, employee engagement has relatively recently been identified as a topic of Continue reading
Marketing and Facebook: How fashion companies promote themselves on Facebook
The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because Continue reading