ERP systems which initially were developed for manufacturing organizations have in recent years spread to public sector organization. It is put forward that public sector organization differ from private organization and this might affect Continue reading
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The Influence of Intrinsic and Extrinsic Motivation on Employee Engagement: a Qualitative Study of the Perceptions of Managers in Public and Private Sector Organizations
Whereas motivation has portrayed a significant managerial issue for decades, employee engagement has relatively recently been identified as a topic of Continue reading
Marketing Mix – A Case Study with Nestle
Objectives of Nestle:
Marketing objectives are compatible with the overall corporate objectives of nestle. Company’s objective is to be the world’s largest and best branded food manufacturer while insuring that nestle name is synonymous with the products of the Continue reading
Web Based ERP Systems
With the proliferation of Internet, ERP systems like all the domains of Information Technology have known an important Continue reading
Analysis Of Strategies For The Mainland China Mobile Phone Industry
Since the liberalization of the telecommunications industry in Mainland China during the early 1980’s, the mobile phone industry has seen significant development, registering huge increases in the number of users & manufacturers, and in Continue reading
Tage Rejmes bil Ab: A Case Study of the Company’s Budget Process
Background: All companies need to plan their business and make projections about how they will do in the future; next week, next month, or maybe a year ahead. The most common management tool for Continue reading
Customer Awareness – A Study with reference to Asian Paints India Ltd.
Paint industry has shown a rapid growth in the last year 2003-2004, and since then there has been a decreasing growth in the industry. Asian Paints – one of the largest paint Continue reading
Exclusive Distributor’s Role in Chinese Supply Chains: A case study with Jia Heng Company
Modern supply chain management has been widely used in manufacture and retail business. Many companies have realized SCM plays a pivotal role to Continue reading
Marketing and Facebook: How fashion companies promote themselves on Facebook
The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because Continue reading
Consumer Behavior in Buying Ball Pens
The topic for the study is on “Consumer Buying Behaviour about pens”. Pen is a product, which is used by each and every person. There are various brand’s of pen in the market of Continue reading
Marketing Strategies of an Integrated Facility Services Company
The purpose of the research is to understand how Integrated Facility service companies develop, plan and implement useful marketing strategies that are result orientated and in line with the triple bottom line which encompasses economic profitability,social Continue reading