The retail sector is at the forefront of internationalisation activities. It is especially the case for German and French retailers that operate respectively 27.8% and 20.6% of Continue reading
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Business Strategy, Marketing Strategy and Manufacturing Strategy: An Overall Alignment
Today’s businesses face a competitive war; conceptually, similar to the ones in ancient times. The arena in which this war is battled is the market and it is characterized by Continue reading
Capital and Knowledge Constraints: Swedish SME’s Internationalization to China
SMEs are established as an important cornerstone for the Swedish economy, due to the amount of people they employ and the economic activity they present. Due to a changing Continue reading
Cause-Related Marketing: How Swedish Fashion Retailers Increase Purchase Intentions by Doing Good
The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the Continue reading
Defensive Tactics: In Hostile Takeovers
Background: Mergers, acquisitions and takeovers have been a part of the business world for centuries. In today’s dynamic economic environment, companies are often faced with Continue reading
E-Commerce Adoption: A Comparative Study of Sweden and Pakistan
The rapid proliferation of internet has turned the growth of e-commerce into a global phenomenon including both, in the developed and developing countries. Several studies Continue reading
How to create loyal visitors in Hotel Businesses
The purpose of this research paper is to provide an understanding for organizational factors effect on Customer Relationship Management (CRM) in the Continue reading
Foreign Direct Investment into the Russian Market
After years of a communistic system with a closed economy, Russia has become a very attractive market with high potential for foreign direct investment, however, it is a risky Continue reading
Leveraging Customers as Investors: The Driving Forces behind Crowdfunding
Crowdfunding describes the emerging phenomenon of raising financing from a large audience via the Internet. The purpose of this thesis is to describe what factors influence Continue reading
How to Develop a Mobile Marketing Strategy
Mobile is finally beginning to deliver on its promise to advertisers. The mobile marketing industry long predicted the arrival of broadband mobile internet and rich multimedia phones, and we are now seeing British consumer’s usage of these Continue reading
Value Creation and Relationships in Transformation: A Study of Social Media in the Travel Industry
In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been Continue reading