In this thesis, we are studying the issue of transformational leadership in Chinese context, which is subjected to social science category. The reason why we concentrate on Continue reading
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Consumer Service Projects
Customers’ Preferences of Insurance Services: How Could Insurance Companies Enhance Their Ability of Meeting the Const Changes in Customers’ Preferences in an Increasingly Competitive Environment?
With the presumption of change as an inevitable phenomenon, the aim of this study is to explore ways in which insurance companies can enhance Continue reading
Have we arrived yet?: Ecotourism Operators Managing Dilemmas in Sweden
The concern for the environment and social aspects have been highlighting in the concept of ecotourism. Tourism is a growing industry, where ecotourism is one of the fastest Continue reading
Perspectives on the Elements of Packaging Design: A Qualitative Study on the Communication of Packaging
In today’s markets almost all products we buy come packaged. We use packaging to protect, contain and identify products. Furthermore if this is executed in a skillful way consumers often choose products based on Continue reading
Dreams and Reality in the Outdoors
Much of what is on sale on the shelves of outdoor shops today will mainly be used in the less extreme environment of our “urban jungle”. The red or navy anoraks of days past have been replaced by stylish, lightweight and high-tech pieces of Continue reading
The Effects of Ikea and External Shopping Centers on Regional Trade and Retail Growth: A Comparative Analysis of Ikea’s Establishment in Kalmar and Karlstad
This paper examines the effects of Ikea store establishment in Kalmar and Karlstad on the trade and retail inside the two cities, and as well on the trade and retail in the Continue reading
Understanding Service Practices of Customers on the Internet: A Case Study of a Volvo Brand Community
The significance of consumers in the process of value creation has been shown by researchers that study brand communities, in which consumers perform practices that create Continue reading
Customer Awareness – A Study with reference to Asian Paints India Ltd.
Paint industry has shown a rapid growth in the last year 2003-2004, and since then there has been a decreasing growth in the industry. Asian Paints – one of the largest paint Continue reading
Consumer Behavior in Buying Ball Pens
The topic for the study is on “Consumer Buying Behaviour about pens”. Pen is a product, which is used by each and every person. There are various brand’s of pen in the market of Continue reading
How to create loyal visitors in Hotel Businesses
The purpose of this research paper is to provide an understanding for organizational factors effect on Customer Relationship Management (CRM) in the Continue reading
The effects of Consumer Confusion: on Decision Postponement and Brand Loyalty in a low involvement Product Category
Consumer confusion, caused by product similarity, choice and/or information overload, and the presence of ambiguous information, can negatively affect consumersʼ decision making, and thereby also companiesʼ profitability.
The purpose of this quantitative study was to investigate how the Continue reading