Joy appeals appear frequently in marketing, but they have received little attention from marketing researches compared to other emotional appeals (e.g., sexy appeals, humor appeals, and Continue reading
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The Impact of Green Packaging on Wine Consumption: An Analysis of the Swedish Market
The aim of this thesis is to explore the impact of environmental friendly wine packages on wine consumption in Sweden. While there are many different factors influencing this issue,the overall focus of Continue reading
Consumers’ Online Purchase Intention in Cosmetic Products
E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to Continue reading
Influencing Factors on the Selection Process of Enterprise Systems: A study on the Client and Vendor Perspectives
Enterprise system (ES) is being considered an important phenomenon in the corporate use of information technology, enhancing organizational cross functional efficiency and Continue reading
Lifestyles, and Risk Perception – Consumer Behavior
In this article, the concept of lifestyle is traced to its early roots in personality psychology and in marketing. In the latter field, many commercial marketing firms have made strong claims as to the explanatory power of lifestyle dimensions, often based on procedures which have been kept secret, but Continue reading
Deregulation of Savings Bank’s Deposit Interest Rates
For long, the regulated savings bank (SB) interest rate remained downward sticky even when the market conditions were favourable for an increase. This could be attributed, among other reasons, to Continue reading
The 21st Century Company’s True Value: Intellectual Capital Disclosure and Share Prices on Nasdaq Omxs30
The study investigates the relationship between intellectual capital and share prices on the Nasdaq OMXS30 companies between 2001 and 2010. This, by using content analysis to score the Continue reading
Environmental, Social or Economic Sustainability: – What Motivates Companies to Offset Their Emissions?
Did you know that in 2008 the largest publicly listed companies in the world caused environmental damage for a total estimated cost of Continue reading
Board Composition and Financial Distress: An Empirical Evidence From Sweden and Denmark
Recent failure of such companies as Enron, Worldcom and Parmala showed that there are internal reasons contributing to company’s financial distress. Financial distress is a condition when a company fails to Continue reading
How may I help you?: A study of Salespeople behavior influencing Customer Satisfaction of Service
Through the years customer orientation is an area of marketing that has received much attention. One of the key aspects of customer orientation is the “ability of the salespeople to Continue reading
Dreams and Reality in the Outdoors: A study of Lifestyle Marketing in the Outdoor Industry in Sweden
Much of what is on sale on the shelves of outdoor shops today will mainly be used in the less extreme environment of our “urban jungle”. The red or navy anoraks of days past have been replaced by Continue reading