Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in Continue reading
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Inventories and the Automobile Market
This article studies the within-model-year pricing, production, and inventory management of new automobiles. Using new monthly data on U.S. transaction prices, we document Continue reading
Transformational Leadership in Chinese Context
In this thesis, we are studying the issue of transformational leadership in Chinese context, which is subjected to social science category. The reason why we concentrate on Continue reading
How to Create Value Through Strategic Product Sample Promotions: A L’oréal Case Study
The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a Continue reading
A Profitability Analysis of an Emergency Energy Module in Rural Mozambique
Mozambique has a very low per capita consumption level of electricity and a large part of the population is still relying on traditional biomass to meet their energy needs. Moreover, a Continue reading
Customers’ Preferences of Insurance Services: How Could Insurance Companies Enhance Their Ability of Meeting the Const Changes in Customers’ Preferences in an Increasingly Competitive Environment?
With the presumption of change as an inevitable phenomenon, the aim of this study is to explore ways in which insurance companies can enhance Continue reading
Can Intangibles lead to Superior Returns?: Global evidence on the relationship between Employee Satisfaction and abnormal Equity Returns
Subject background and discussion: In recent decades, issues of human rights, labor and environmental change has been hot topics world wide, which also has influenced the Continue reading
Cash Management from a Purchasing Perspective: A study of the possibilties for Siemens PGI4 to utilize Cash Management in purchasing
This thesis is written at the purchasing department at the subdivision PGI4, a part of Siemens Industrial Turbomachinery in Finspong (SIT), with the objective to Continue reading
Supply Chain Management in The Brazilian Automobile Industry: Bottlenecks for Steadier Growth
Taking the Lean Production System as the reference model, this paper analyses the supply chain management approach and the relationship between private and public sectors in the Continue reading
How to Introduce and Manage Organizational Changes
When performing an organizational change, it is important to be aware of the culture within the company. The organization at Saab Aerosystems has a huge Continue reading
Scaling-up Impact: Knowledge-based Organizations Working Toward Sustainability
Human society faces serious environmental and social threats as a result of systemic unsustainable actions and values. This is a time of cultural self-evaluation and profound change. This study examines how 13 social and Continue reading