Background: The Kenyan financial sector has recently been growing at high rate due to the inclusion of individuals who previously were unable access banking services. This has led to a competitive situation where banks and micro finance institutions are searching for Continue reading
Disinvestment is the action of an organization or government of selling or liquidating an asset or subsidiary.
Evolution Of Disinvestment Policy:
It has been decided that Government would disinvest up to Continue reading
The need for Cash to run the day-to-day business activities cannot be overemphasized. One can hardly find a business firm, which does not require any amount of Cash. Indeed, firms differ in their requirements of the Cash.
A firm should aim at maximizing the wealth of its shareholders. In its endeavor to do so, a firm should earn sufficient return from Continue reading
In this article, the concept of lifestyle is traced to its early roots in personality psychology and in marketing. In the latter field, many commercial marketing firms have made strong claims as to the explanatory power of lifestyle dimensions, often based on procedures which have been kept secret, but Continue reading
The marketing industry is moving towards customer centric marketing where it is important to establish and maintain relationships with customers. This need is even more crucial for a network marketing company which relies solely on Continue reading
Working capital management refers to the administration of all aspects of current assets, namely cash, marketable securities, debtors and stock (inventories) and current liabilities. The financial manager must determine levels and composition of current assets. He must see that right sources are tapped to finance current assets, and that current liabilities are Continue reading
Mobile is finally beginning to deliver on its promise to advertisers. The mobile marketing industry long predicted the arrival of broadband mobile internet and rich multimedia phones, and we are now seeing British consumer’s usage of these Continue reading
These days, people require more functions added to the mobile phone rather than just sending or receiving the call and SMS. The mobile phone should be able to act as a camera or music player or even portable computer. Exploiting this point, the Apple Company who always Continue reading
The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a Continue reading
Background: All companies need to plan their business and make projections about how they will do in the future; next week, next month, or maybe a year ahead. The most common management tool for Continue reading