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Commercializing a Microfinance Institution to Maximize Profit: A Study of the Sinapi Aba Microfinance Institution-ghana

Microfinance is one major approach to offering financial services to the majority, (mainly poor people) in developing countries. Traditionally, most of these institutions largely operate based on support by international donor agencies. Research into this field has shown that Continue reading

The effects of Consumer Confusion: on Decision Postponement and Brand Loyalty in a low involvement Product Category

Consumer confusion, caused by product similarity, choice and/or information overload, and the presence of ambiguous information, can negatively affect consumersʼ decision making, and thereby also companiesʼ profitability.

The purpose of this quantitative study was to investigate how the Continue reading