Get Latest MBA/BBA Projects in your Email


Working Capital Management

Working capital management refers to the administration of all aspects of current assets, namely cash, marketable securities, debtors and stock (inventories) and current liabilities. The financial manager must determine levels and composition of current assets. He must see that right sources are tapped to finance current assets, and that current liabilities are Continue reading

The effects of Consumer Confusion: on Decision Postponement and Brand Loyalty in a low involvement Product Category

Consumer confusion, caused by product similarity, choice and/or information overload, and the presence of ambiguous information, can negatively affect consumersʼ decision making, and thereby also companiesʼ profitability.

The purpose of this quantitative study was to investigate how the Continue reading