This study in marketing, examines possible solutions for the following problems Research Questions: Continue reading
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For long, the regulated savings bank (SB) interest rate remained downward sticky even when the market conditions were favourable for an increase. This could be attributed, among other reasons, to Continue reading
The world we live in is getting more and more global and this development carries many affects, not least for the business environment. During the last decades foreign direct investments have Continue reading
Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in Continue reading
The need for Cash to run the day-to-day business activities cannot be overemphasized. One can hardly find a business firm, which does not require any amount of Cash. Indeed, firms differ in their requirements of the Cash.
A firm should aim at maximizing the wealth of its shareholders. In its endeavor to do so, a firm should earn sufficient return from Continue reading
Working capital management refers to the administration of all aspects of current assets, namely cash, marketable securities, debtors and stock (inventories) and current liabilities. The financial manager must determine levels and composition of current assets. He must see that right sources are tapped to finance current assets, and that current liabilities are Continue reading
The application of system dynamics modelling in strategic decision-making and the analysis of market scenarios has been widely recognized. However, little attention has been Continue reading
Information and Communication Technologies (ICTs) is considered as important tool to empower rural people with the ability to communicate instantaneously facilitating Continue reading
Consumer confusion, caused by product similarity, choice and/or information overload, and the presence of ambiguous information, can negatively affect consumersʼ decision making, and thereby also companiesʼ profitability.
The purpose of this quantitative study was to investigate how the Continue reading
For long, the regulated savings bank (SB) interest rate remained downward sticky even when the market conditions were favourable for an increase. This could be attributed, among other reasons, to commercial banks‟ prevail in convincing the Continue reading
As a part of financial sector reforms, the Reserve Bank has deregulated interest rates on deposits, other than savings bank deposits. The interest rate on savings bank deposits has remained unchanged at 3.5 per cent per Continue reading