How may I help you?: A study of Salespeople behavior influencing Customer Satisfaction of Service

Through the years customer orientation is an area of marketing that has received much attention. One of the key aspects of customer orientation is the “ability of the salespeople to Continue reading →

Transformational Leadership in Chinese Context

In this thesis, we are studying the issue of transformational leadership in Chinese context, which is subjected to social science category. The reason why we concentrate on Continue reading →

How to Create Value Through Strategic Product Sample Promotions: A L’oréal Case Study

The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a Continue reading →

A Profitability Analysis of an Emergency Energy Module in Rural Mozambique

Mozambique has a very low per capita consumption level of electricity and a large part of the population is still relying on traditional biomass to meet their energy needs. Moreover, a Continue reading →

The Impact of Green Packaging on Wine Consumption: An Analysis of the Swedish Market

The aim of this thesis is to explore the impact of environmental friendly wine packages on wine consumption in Sweden. While there are many different factors influencing this issue,the overall focus of Continue reading →

Consumers’ Online Purchase Intention in Cosmetic Products

E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to Continue reading →

The Smiling Face in Marketing Appeals and its Effects on the Customer

Joy appeals appear frequently in marketing, but they have received little attention from marketing researches compared to other emotional appeals (e.g., sexy appeals, humor appeals, and Continue reading →

Barriers and Enablers of Knowledge Sharing: A Qualitative Study of ABB, Bombardier, Ericsson and Siemens

Research Question: What hinders or enables knowledge sharing in Swedish-based multinational corporations from a cultural, motivational and Continue reading →

Commercializing a Microfinance Institution to Maximize Profit: A Study of the Sinapi Aba Microfinance Institution-ghana

Microfinance is one major approach to offering financial services to the majority, (mainly poor people) in developing countries. Traditionally, most of these institutions largely operate based on support by international donor agencies. Research into this field has shown that Continue reading →

Business in the Cloud: Internationalization of a Small Enterprise in the age of Cloud Services

During the past decade, advances in information technology have facilitated the rapid international expansion of small and medium-sized enterprises (SMEs). Cloud computing has enabled a new wave of firms to offer Continue reading →

Surrogate Boycotts: And the effects on Companies and Marketing

The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their Continue reading →