In the last 14 years there has been a major flux in the Scandinavian financial institutions and real estate markets. The increase in size and openness, in both the markets and the institutions allowed the sector to Continue reading
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Development of the Private and State-owned Logistics Enterprises in China
The purpose of this thesis is to examine the current status and development of the private and state-owned Third-party Logistics (3PL) companies. In China, there are mainly two Continue reading
Ingredient Branding: In High Involvement and High Cost Product Categories
Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in Continue reading
Influencing Factors on the Selection Process of Enterprise Systems: A study on the Client and Vendor Perspectives
Enterprise system (ES) is being considered an important phenomenon in the corporate use of information technology, enhancing organizational cross functional efficiency and Continue reading
Lifestyles, and Risk Perception – Consumer Behavior
In this article, the concept of lifestyle is traced to its early roots in personality psychology and in marketing. In the latter field, many commercial marketing firms have made strong claims as to the explanatory power of lifestyle dimensions, often based on procedures which have been kept secret, but Continue reading
Deregulation of Savings Bank’s Deposit Interest Rates
For long, the regulated savings bank (SB) interest rate remained downward sticky even when the market conditions were favourable for an increase. This could be attributed, among other reasons, to Continue reading
Strategic Management: A combination of the internal and external perspective
Strategic management has long been viewed as the concept and process that link an organization and its environment together. It consists of the analysis, decisions and actions an organization Continue reading
The Impact of Green Packaging on Wine Consumption: An Analysis of the Swedish Market
The aim of this thesis is to explore the impact of environmental friendly wine packages on wine consumption in Sweden. While there are many different factors influencing this issue,the overall focus of Continue reading
Consumers’ Online Purchase Intention in Cosmetic Products
E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to Continue reading
International Entrepreneur: A Network Approach in Market Entry Process in Sweden
Background: Globalisation and technology creates an impact in the business world an economy thus leads many countries, such as Sweden to encourage Continue reading
The Circle of Life in Network Marketing Relationships
The marketing industry is moving towards customer centric marketing where it is important to establish and maintain relationships with customers. This need is even more crucial for a network marketing company which relies solely on Continue reading