Background: Globalisation and technology creates an impact in the business world an economy thus leads many countries, such as Sweden to encourage Continue reading
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The Circle of Life in Network Marketing Relationships
The marketing industry is moving towards customer centric marketing where it is important to establish and maintain relationships with customers. This need is even more crucial for a network marketing company which relies solely on Continue reading
Succession Planning for Senior Staff Positions
The problem was the Fairfax County Fire and Rescue Department did not have a policy for rotating senior level managers through critical staff positions to provide professional development as part of Continue reading
Value Chain Analysis for Assessing Competitive Advantage
Competitive advantage for a company means not just matching or surpassing what competitors can do, but discovering what customers want and then profitably Continue reading
Entrepreneurship in a Global Context
In this thesis, we have investigated what skill sets entrepreneurs apply in order to become entrepreneurs, how entrepreneurs are influenced by globalisation and how they overcome societal barriers in their Continue reading
Business in the Cloud: Internationalization of a Small Enterprise in the age of Cloud Services
During the past decade, advances in information technology have facilitated the rapid international expansion of small and medium-sized enterprises (SMEs). Cloud computing has enabled a new wave of firms to offer Continue reading
The Smiling Face in Marketing Appeals and its Effects on the Customer
Joy appeals appear frequently in marketing, but they have received little attention from marketing researches compared to other emotional appeals (e.g., sexy appeals, humor appeals, and Continue reading
Disinvestment
Disinvestment is the action of an organization or government of selling or liquidating an asset or subsidiary.
Evolution Of Disinvestment Policy:
It has been decided that Government would disinvest up to Continue reading
Surrogate Boycotts: And the effects on Companies and Marketing
The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their Continue reading
Customers’ Preferences of Insurance Services: How Could Insurance Companies Enhance Their Ability of Meeting the Const Changes in Customers’ Preferences in an Increasingly Competitive Environment?
With the presumption of change as an inevitable phenomenon, the aim of this study is to explore ways in which insurance companies can enhance Continue reading
Is Green Good? – A Study of Environmental Management Strategy and its Impact on Competitiveness
The purpose of this thesis is to analyze environmental management in companies and how it affects competitiveness. In order to do this a case study of two Continue reading