Much of what is on sale on the shelves of outdoor shops today will mainly be used in the less extreme environment of our “urban jungle”. The red or navy anoraks of days past have been replaced by stylish, lightweight and high-tech pieces of Continue reading
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Marketing Projects
The Effects of Ikea and External Shopping Centers on Regional Trade and Retail Growth: A Comparative Analysis of Ikea’s Establishment in Kalmar and Karlstad
This paper examines the effects of Ikea store establishment in Kalmar and Karlstad on the trade and retail inside the two cities, and as well on the trade and retail in the Continue reading
The Circle of Life in Network Marketing Relationships
The marketing industry is moving towards customer centric marketing where it is important to establish and maintain relationships with customers. This need is even more crucial for a network marketing company which relies solely on Continue reading
Ethiopia as a Tourist destination, An exploration of Swedish Tourist Market Demand (Case Study)
This study aimed at exploring Demand of Swedish Tourists towards Ethiopian tourist destinations. The author has tried his level best in identifying the demands discrepancies of Swedish tourists’ preferences if they are Continue reading
Marketing plan for an iPhone
These days, people require more functions added to the mobile phone rather than just sending or receiving the call and SMS. The mobile phone should be able to act as a camera or music player or even portable computer. Exploiting this point, the Apple Company who always Continue reading
Commercial strategies for implementation of branding and OTC switching policies
Historically pharmaceutical companies have handled the loss in revenue from patent expiry by developing and concentrating their focus on new drugs. With the number of new chemical entities (NCEs) being launched each year, on the decrease, companies need to Continue reading
Marketing Mix – A Case Study with Nestle
Objectives of Nestle:
Marketing objectives are compatible with the overall corporate objectives of nestle. Company’s objective is to be the world’s largest and best branded food manufacturer while insuring that nestle name is synonymous with the products of the Continue reading
Analysis Of Strategies For The Mainland China Mobile Phone Industry
Since the liberalization of the telecommunications industry in Mainland China during the early 1980’s, the mobile phone industry has seen significant development, registering huge increases in the number of users & manufacturers, and in Continue reading
Exclusive Distributor’s Role in Chinese Supply Chains: A case study with Jia Heng Company
Modern supply chain management has been widely used in manufacture and retail business. Many companies have realized SCM plays a pivotal role to Continue reading
Marketing and Facebook: How fashion companies promote themselves on Facebook
The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because Continue reading
Consumer Behavior in Buying Ball Pens
The topic for the study is on “Consumer Buying Behaviour about pens”. Pen is a product, which is used by each and every person. There are various brand’s of pen in the market of Continue reading