Get Latest MBA/BBA Projects in your Email


The Circle of Life in Network Marketing Relationships

The marketing industry is moving towards customer centric marketing where it is important to establish and maintain relationships with customers. This need is even more crucial for a network marketing company which relies solely on relationships.

The purpose of this study is to identify how a network marketing company establishes and maintains relationships with independent product consultants (IPC). This study was conducted by interviewing seven IPCs from the network marketing company Tahitian Noni International (TNI).

The investigation shows that the main reasons for joining are either the business opportunity or the product. The relationship is maintained through various communication channels.
Source: Uppsala University
Author: Bråneryd, Camilla | Friberg, Tobias

Download Project

For Free BBA/MBA Project Downloads:

Enter your email address:
( Its Free 100% )


Leave a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>