The marketing industry is moving towards customer centric marketing where it is important to establish and maintain relationships with customers. This need is even more crucial for a network marketing company which relies solely on relationships.
The purpose of this study is to identify how a network marketing company establishes and maintains relationships with independent product consultants (IPC). This study was conducted by interviewing seven IPCs from the network marketing company Tahitian Noni International (TNI).
The investigation shows that the main reasons for joining are either the business opportunity or the product. The relationship is maintained through various communication channels.
Source: Uppsala University
Authors: Bråneryd, Camilla | Friberg, Tobias